Brand platform
Welcome to Villa Copenhagen, a temporary home for the adventurous, the socially conscious and the quality-oriented citizens of the world. We live by our values: contrast, conscious luxury and happiness. They drive the way form our daily lives and influence our surroundings as well as guide us towards our goal of being the best hotel for the world.
- Contrast: Villa is a hybrid concept in a league of its own. In contrast lies the unexpected, the unique composition of our physical surroundings and the diverse group of people working within, staying at or visiting Villa Copenhagen. Villa Copenhagen is a reflection of a city that exudes sustainability, luxury, happiness and diversity, a city and thereby a hotel with room enough for everyone – both literally and figuratively speaking.
- Conscious luxury: Conscious luxury, as we call it, is about enjoying everything life has to offer from unique experiences and unexpected encounters, to quality food and inspiring surroundings, while at the same time taking responsibility for our actions and our impact on the planet. Acting responsibly is part of our DNA. We take full responsibility for our impact on the planet, therefore, The UN Sustainable Development Goals (SDG’s) is an important element is our value of conscious luxury.
- Happiness: Danes have long been known for being the happiest people in the world. The Danish unpretentious approach to life, the ability to find joy in the smaller things and the appreciation of luxury in the shape of time, freedom, and quality. We embodies this view on the world and our courtesy and service reflect this. We are present and service-minded but not be intrusive. The atmosphere of the hotel is vibrant and friendly, polite and personal, humorous and accommodating.
Name
The name Villa Copenhagen is composed of two words that uniquely sums up what we strive to be and what we believe in. “Villa” represents an attentive, homely and social atmosphere in luxurious and magnificent surroundings. “Copenhagen” reflects our roots. We are Copenhagen.
Identity
- What we promise our guests: A contemporary home of contrast, conscious luxury and happiness while taking responsibility for our environmental footprint.
- How we are around our guests: Warm, approachable, inspiring, friendly and personal. Young at heart, casual and understated - yet mannered and stylish.
- How we want our guest to perceive us: Authentic, adventurous, full of courage, energy and enthusiasm. We are environmentally aware and believe in a more sustainable world. We have
a cosmopolitan spirit but we never forget our roots. We are in love with Copenhagen and have a global local curiosity. - How we want our guests to feel: Being part of a community rather than simply being at a hotel. Being part of the local neighborhood of Copenhagen. Taste of Copenhagen way of life.When our guests enter Villa, they enter Copenhagen.
Branding
Below are layout examples of print, social media, and web.
